About dear mabel



designed and created with love



Since our beginning in 2013 dear mabel has evolved into a small local market and online business selling tags, cards, wrapping paper, ribbon, twine and string. Our product range also includes wool felt garlands, custom bunting, laser cut and etched ornaments. We design and create our own products and/or utilise local materials and producers.


Our elegant cards and tags with your sentiment will add the finishing touch to your packages and gifts. Designed by dear mabel and printed locally in Geelong in small runs means you will not find our cards everywhere and this is what we believe makes them that little bit special.


Teamed with our thoughtfully selected ribbon, twine and string your parcels will be just as beautiful as the gift inside them. dear mabel prides itself on choosing classic colours and luxurious wrap to make the art of gifting a joy.


To adorn the wall at times of celebration or to simply bring joy to your home any time of year, we offer 3m wool felt garlands in our ongoing colours or we can customise a colour combination to suit you. These garlands are lovingly hand stitched by dear mabel and the wool felt balls, hand felted and ethically sourced from Nepal (Fairtrade).  A lovely gift for someone, a nursery, playroom or bedroom accessory or simply strung at a festive occasion, they will brighten your home.


dear mabel also produces printed and plain recycled kraft paper bunting which can be customised for your event or decorating purpose to create your own unique message e.g. happy birthday, our wedding day, love sweet love, just married or a name.


At Christmas (our favourite time of year) we offer various ornaments, bunting and garlands designed by dear mabel. Other festive products includes stationery and gift wrapping products to help bring the love of Christmas to your family and friends, again all lovingly designed or sourced by dear mabel and where possible manufactured locally in Geelong and in Australia.


In 2015 we are excited to be offering timber wall ornaments and custom timber letter bunting, following on from the success of our timber Christmas ornaments. Our designs will be produced from unvarnished blue gum and other timbers which will be laser cut and/or etched in Geelong, Victoria. Stay tuned…