About dear mabel



designed and created with love

Since our beginning in 2013 dear mabel has evolved from a small local market business to an online business selling cards, wrapping paper, ribbon, twine and string. Our product range also includes laser cut and etched ornaments at christmas. We design and create our own products and/or utilise local materials and producers in Geelong.

Our elegant cards with your sentiment will add the finishing touch to your packages and gifts. Designed by dear mabel and printed locally in Geelong in small runs means you will not find our cards everywhere and this is what we believe makes them that little bit special.

Teamed with our thoughtfully selected ribbon, twine and string your parcels will be just as beautiful as the gift inside them. dear mabel prides itself on choosing classic colours and luxurious wrap and wrap bands throughout the year from one of our favourite suppliers to make the art of gifting a joy.

At Christmas (our favourite time of year) we offer festive gift wrapping products to help bring the love of Christmas to your family and friends, again all lovingly designed or sourced by dear mabel and where possible manufactured locally in Geelong and in Australia.

We hope that you love wrapping your gifts and much as we love designing and choosing the designs for you. A thoughtfully wrapped gift is as special as what is inside. It says 'I care' in the most unique way. We want the reaction of your loved ones and friends receiving it to be one of pure joy. 

Happy wrapping,